There’s a fair amount of psychology in play when designing a good interface. By “good”, I really mean “successful.” Even the prettiest interface fails if it doesn’t deliver the experience the user expects. In this case, I expected to see a news story about the oil spill cleanup. Instead, the top third of my

Marketing. I can't stress enough how important effective marketing is. Sure your website is a great marketing tool, but you also have to market your website. It sounds simple, but if nobody knows that you have this incredible website (built by Design Dish, of course :), then nobody will visit and your site will ultimately fail, and nobody wants that.

So how do you market your site? First, let's start at your letterhead, business cards and other items that are already currently in use by your company. Place your website address on every article you send out, anything that you know your customers will read. If you are in the bar business, consider getting custom coasters with your logo and web address on them, perhaps matchbooks with your web address on them. You can never ever ever market yourself enough, this means going through out all mediums in the advertising field and ultimately getting the name of your company out. So business cards, flyers, letterhead, any promotional material should absolutely have your web address on them. There is still something very profound about a firm handshake and a quality business card being passed in a meeting that declares your professionalism, security and ineptitude to handle  the tasks set before you, but your job doesn't end there.

So you've gotten your new website online. Whew! The hard part is done, right? Not necessarily. A common misnomer about marketing on the web is that getting online is the key to all the world's riches. But wait: there's a step missing in there. You've got your site, but no one knows it's there yet. Okay, don't panic... what do you do now??

This is where the "rubber hits the road", so to speak. Your website is up, and now it's time to drive traffic to it. There are so many different ways to achieve this. Before you get overwhelmed, just take a breath, grab a cup of coffee, and let's review your options:

1. Search Engine Placement
   
   Search engines are absolutely essential in today's marketplace.Think about the way you access the information that you're looking for online, what steps do you take? You built a website, the demographic for your website is online and most online users use a search engine to begin their search for a service or a product. Let's use Google as an example, Google processes over 1 billion search requests per day. If you are not manually submitting your website to the various engines available, spiders still query throughout the internet looking for relevant articles and websites that will automatically list your website on their searches.

It is with pride that I bring forward to you our newest client, MHM Motorsports. MHM Motorsports, as you may be able to tell by the name, is in the motorsport repair and customization market, specializing on